← Ben Dixon/Start/Ecommerce
Service 02

Fewer apps. Faster checkout.
Orders that reach the shelf.

Storefront, checkout, back office. Rebuilt by one person, shipped in weeks, yours to own.

Start an inquiry →
Booking Jun–Aug 2026 · one engagement at a time
admin.harbor-oak.shop · orders
TODAY
$18,742
ORDERS
142
AOV
$132
ORDER
PRODUCT · CITY
TOTAL
AGE
#1042
Cascade tee • olive
Oakland, CA · qty 2
$127.40
32s ago
#1041
Harbor kit • 2-pack
Portland, ME
$58.00
1m ago
#1040
Bundle • spring drop
Austin, TX · qty 3
$214.50
3m ago
#1039
Subscription renewal
Denver, CO
$42.00
5m ago
#1038
Cascade tee • navy
Madison, WI · qty 2
$89.00
8m ago
#1037
Gift card
Brooklyn, NY
$156.00
10m ago
#1036
Harbor kit • trial
Seattle, WA
$38.50
12m ago
#1042$127.40
Cascade tee • olive
Oakland, CA · qty 232s ago
#1041$58.00
Harbor kit • 2-pack
Portland, ME1m ago
#1040$214.50
Bundle • spring drop
Austin, TX · qty 33m ago
#1039$42.00
Subscription renewal
Denver, CO5m ago
01  ·  What's included

Four surfaces. All of them matter.

Most agencies scope ecommerce as "the storefront." That's maybe 40% of why stores fail. I scope the whole chain, from the PDP a customer loads at 11pm to the CSV your ops lead exports Monday morning, and build the parts that your team will actually touch every week.

01
Storefront
The surface your customers see.
01Custom theme (not a Dawn fork)
02PDP, PLP, cart, checkout flows
03Mobile-first, Core Web Vitals green
04CMS content pages your team can edit
05Search, filters, merchandising
02
Checkout & payments
Where revenue happens.
01Shopify Checkout Extensibility
02Shop Pay, Apple/Google Pay, BNPL
03Discount logic, gift cards, bundles
04Tax + shipping rules by region
05One-page or three-step, your call
03
Subscriptions & B2B
The engines behind recurring revenue.
01Recharge / Stay Ai / Bold integrations
02B2B catalog, company accounts
03Net-30 terms, PO checkout
04Wholesale price lists
05Portal for reorders & invoices
04
Operations
The back office your team lives in.
013PL / warehouse integration
02ERP / inventory sync
03Returns portal
04Custom admin extensions
05Ops runbook + training
02  ·  Timeline  ·  what 4–8 weeks actually looks like

Two tracks running in parallel.

Design and build run side by side. You see live storefront progress from week two, and the weekly Friday demo is non-negotiable. Tap a phase below to see what happens that week.

WEEK 01
WEEK 02
Kickoff
WEEK 03
WEEK 04
First clickable
WEEK 05
WEEK 06
Checkout live
WEEK 07
Launch
WEEK 08
BUILD TRACK
DESIGN & INTEGRATIONS
Week 3–5Build / storefrontBUILD TRACK
PINNED
What I’m doing
Heads-down shipping the store. Friday Looms every week, clickable staging link from week four.
By the end, you have
A staging URL you can click end-to-end, add to cart, land on PDPs. Content model live in the CMS.
Artifact
Friday-demo-wk04.mp412 min walkthrough
* Ranges given are typical. Complex catalog migrations or custom B2B logic push toward 8 weeks.
05  ·  Start the conversation

Tell me about
your store.

The more context you share, the more specific my response can be. Everything here is private and only goes to my inbox. No CRM, no drip sequence, no sales team.

Form progress
1
You & your store
2
What you’re building
3
Scope & timing
4
In your words
5
Schedule a call (optional)
Currently booking Jun–Aug 2026
Submissions reviewed within 1 business day. If you’re on a tight deadline, say so. I’ve reshuffled slots before.
Step 1 of 5You & your store
01 · You
First, who am I talking to?
02 · Your store
And where does your store live right now?
Platform
STEP 1 OF 5 ·  ~75s left